BK launches SME Centre

Friday, 15th July 2022, Bank of Kigali launched an SME campaign, as part of its strategy to attract and serve more SME customers. The campaign titled “Your Business, Our Business” is an umbrella marketing campaign aimed to position BK as the go to bank for SME customers. Through this campaign, Bank of Kigali will also promote new and existing products that have been customized to the SME segment.

As part of the SME campaign, Bank of Kigali launched the SME Centre, the first of its kind in the banking industry in Rwanda. This specialized centre is part of Bank of Kigali’s strategy to get closer to all SME customers.

Speaking at the launch, Bank of Kigali’s CEO reiterated the importance of getting closer to SME customers. She said: ‘’ SMEs are among key players in the Rwanda economy – we are joining hands with the Government of Rwanda to empower SMEs to provide them with services tailored to their needs. It’s in this regard that we are launching the SME Centre to serve them better and quicker. We understand their needs and want to offer tailor-made financial and non-financial services but also serve them with speed.’’

Located in CHIC Building – Second Floor; BK SME Centre is the new hub of the whole SME Department.